World class leadership with Baroness Sue Campbell

This is a great post. We can always do better, and I mean always!

Class Teaching

img_4114Last week I was fortunate enough to attend the SSAT National Conference.  It was a great two days with some inspirational speakers – many of whom I got some great ideas from.  The highlight though was listening to Baroness Sue Campbell.  Sue was made Chief Executive of Youth Sport Trust in 1995 and has been Chair of UK Sport since 2003.  She started her  talk with the Olympic medals table (left) which illustrates the amazing legacy that this remarkable leader will leave.  Sue said that whilst financial investment into UK Sport had undoubtedly played a role, more important was culture.  In Sue’s words ‘Culture is about people and a belief’.  However, she also pointed out that you can’t just impose this belief on people, you need to learn about the people you are working with and take them with you.  This is what the best leaders do.

img_4115The best leaders…

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